361º Europe

This campaign for 361 Sports Brand showcases the Meraki 4 running shoes, emphasizing authenticity, movement, and urban performance. The shoot features real athletic models in dynamic, high-energy settings, highlighting the versatility, comfort, and sleek design of the footwear.

The creative direction focused on real-life performance, capturing athletes in action within urban environments, such as city streets and running paths. The golden-hour lighting enhances the raw energy of the campaign, reinforcing the brand’s commitment to everyday runners. Close-up product shots emphasize the shoe’s premium construction and stylish appeal, while the broader lifestyle imagery connects with a modern, active audience.

As both the photographer and creative producer, I led the concept development, casting, production, and execution, ensuring a seamless blend of sportswear marketing and editorial storytelling.